Key major trends in international business

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In today’s increasingly global and interconnected world, international business plays a defined role in the rise of economies, as seen in emerging ones like India and Brazil. It’s the duty of managers to keep in touch with emerging trends and relevant disruptions if their respective businesses are to remain relevant and succeed. Let’s look at some major trends to watch in the coming years.


One development to pay attention to is the arrival of new models for supply chain management. While the focus in the past was to maintain tight inventories and limited production, most businesses now prefer to spread assembly in a widespread number of facilities in various parts of the world. This is proving to be the safer route, especially when considering natural disasters that can severely cripple the operations of companies whose facilities are located in just one area.


With the global deployment of fast internet connections come an improved virtual workforce. This

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is not to be mistaken with robotics, machine learning, and artificial intelligence. While these are as crucial in international business, we are referring to the individuals who make use of such technologies as video conferencing, emails, chats, and instant messaging. Productivity is largely benefiting from the newfound synchronicity, as companies connect instantly, prioritize workloads, and develop 24/7 schedules with teams in other nations or time zones.


The rise of social media and rapid communication has led to more informed buyers who take advantage of web search engines and study tons of available reviews online before deciding on a product or service. In turn, image- and reputation-building become an integral part of international business models, with the premium being put on customer relations and support.


Attorney and entrepreneur David Baeris the COO and General Counsel for O’Shaughnessy Holding Company. The company excels in investing in and managing big companies, mainly those focused on the consumer goods industry. For more business musings and insights, click this link.